Course curriculum

  • 3
    Chapter 3: Understanding your Business
  • 4
    Chapter 4: Hiring your People Factory
    • Internal Media Buying overview
    • Internal or Outsource Review
    • Chapter 4: Slides
  • 5
    Chapter 5: What to Look For When Hiring
    • Where To Find The Winners
    • Hiring for Edge & Internal hires
    • Hiring Preference Order
    • Hiring Flow
    • Psychology in the Work Place
    • Specific Demos for certain roles
    • Compensation Plans
    • Improving Labor Productivity
    • Chapter 5: Slides
  • 6
    Chapter 6: How To Master Operations
    • Time Is money
    • Hiring for Scale
    • Monthly Closeouts & Firing Employees
    • Media Buying Structure
    • Chapter 6: Slides
  • 7
    Chapter 7: Interview With Josh Elizetxe - How He Built His Billion Dollar Business
    • Josh’s take on building a billion dollar business
    • Josh Elizetxe Q&A
  • 8
    Chapter 8: Major Reports Breakdown
    • Proforma Report
    • Financial snapshot
    • Media buyer report
    • Financial Snapshot overview
    • Chapter 8: Slides
  • 9
    Chapter 9: Executive Team & Time Management
    • Your first manager
    • The importance of scheduling
    • Chapter 9: Slides
  • 10
    Chapter 10: Employee engagement
    • Upwork for Research
    • Gamification
    • Building each department
    • Internal Communication
    • Social Engineering
    • Chapter 10: Slides
  • 11
    Bonus Chapter: Financial Reports
    • Proforma Report Template
    • Media Buyers Report Template
    • Financial Structure Report Template
    • PNL Reports for Ad Accounts
  • 12
    Bonus Chapter: Hiring Ads / Test / Interview Questions
    • Interview Questions
    • Excel Exam for Media Buyers
    • Executive Assistant
    • Motion: Graphic Designer
    • Research Intelligence Analyst
    • Campaign Manager
    • Financial Controller
    • Personal Assistant
    • Art Director
    • Tracking Specialist
    • Graphic Designer
    • Bookkeeper
    • Operations Manager
  • 13
    Bonus Chapter - Employee Agreements / MNDA / NDA
    • Employment Agreement Template
    • Company Policy Template
    • MNDA - Template
    • NDA template